Yalman family was a true nature lover. He wanted to keep his interest in nature alive not only in his own life, but in every life, and to identify our lives with nature. The thing that each of us took refuge in when we felt bad, lacking or inadequate was nature itself, and it was the embracing and supportive effect of nature that inspired Yalman.

According to Yalman, there was a time when everyone felt "incomplete" or "bad". Some wanted a younger look. Some wanted a more flawless skin structure. Others were bored with the dry structure of their skin and were looking for a solution. There had to be a solution, and there was.

Yalman knew and believed that the solution was in nature, in the natural. For this reason, it took the first step in the cosmetics industry in 2021 in order to develop products with completely natural ingredients. He followed step-by-step every step of the way, from the time that the plants obtained from the field and the gardens broke off from the branch and reached your skin. Protected the products from adverse environmental conditions. At the same time, it protected the environment with products produced with a sustainable understanding.

Özkan Yalman loved nature, he loved the natural, he liked to tend towards the natural. He developed many service principles for products in his adventure, which started with the positive feeling that nature created in him. The principles of natural skin care products developed within Livben are as follows.

Nature is made of contrasts, diversity, just like humans. There is an "extraordinary" structure hidden inside every human being. The way to reveal this structure is to use the most suitable products for him and to nourish the beauty in it with a naturalness befitting him. For this reason, it is possible to find a product suitable for every need and expectation within Livben. The aim of Livben is to reveal the unique structure in people by believing in the beauty of diversity. For this reason, skin care products bearing the signature of Livben are both natural and effective.

Inside every person is their best self hidden. While a rose is still in bud, it is not aware that it will bloom colorful flowers and emit unique scents around it. Human skin, on the other hand, is like a bud waiting for a rose to bloom. It is to provide the right time with the right products that are necessary for the skin to discover its best state. For this reason, your skin will discover its own “perfection” with Livben natural skin care products, which go through a series of adventures to reach your skin at the right time from the bosom of nature.

Every person is beautiful just the way he is. The limit to beauty is not how others see us. We should be celebrated, loved, and valued for who we are. This is exactly the idea advocated by our founder Özkan Yalman. According to Yalman, every person is the beauty champion of their own world. The purpose of using care products is the desire of individuals to “create the best version of themselves”. For this reason, Yalman aimed to offer formulas that will reconcile people with themselves to products bearing the Livben signature.